Meta ads & lead generation
Paddy
Paddy's background is Meta advertising: building campaigns that get homeowners to stop scrolling and enquire. He runs your ads and keeps tuning them for more enquiries per euro.
For Irish home-improvement companies
We fill your calendar with verified leads.
Homeowners found, contacted, qualified and booked in for you. You turn up and close. You only pay when they show.
- No-shows cost you nothing
- Minimum agreed in writing
- No retainer
Example week
Your diaryBooked by FlowBuild
0booked
Mon
10:00Site visitCavan
16:00Sales callDublin
Tue
11:30Site visitMeath
Wed
09:30Sales callLouth
14:00Site visitMonaghan
Thu
12:00Site visitKildare
Fri
10:30Sales callDublin
Site visit bookedQualified & confirmed
01 — Sound familiar?Your week, right now
You don't need more leads. You need the right ones, answered first.
- I'm on site all day, then quoting at the kitchen table at 10pm.
- Work comes in waves. Slammed in spring, scrambling by November.
- We paid an agency before. The leads never answered the phone.
- Half my quotes go to people who were never going to buy.
The real problem
A homeowner asks three companies for a quote. The first one to reply usually wins the job.
Company AReplies in 2 min Wins the job
Company BReplies tonight
Company CReplies tomorrow
When you're up a ladder, you're Company C. With FlowBuild, you're Company A.
What changes: a diary booked weeks ahead · room to hire your next fitter · your evenings back
02 — The differenceSide by side
Stop chasing. Start closing.
What changes when we run your leads.
Without FlowBuild
With FlowBuild
Leads
Waiting for the phone to ring
A steady flow of homeowners from your ads
Speed
Calling back hours or days later
Every lead answered in seconds
Quality
Quoting people who'll never buy
Only qualified buyers reach your diary
Follow-up
Leads forgotten after one try
Followed up and retargeted until they're ready
No-shows
Wasted trips, empty driveways
Confirmed, reminded, and €0 if they don't show
Your time
Evenings spent chasing
You just take the booked calls
03 — How it worksThe life of a lead
From first click to your calendar.
Eight steps. We run seven of them. You only step in at the end.
[ Step 01 · Meta ads ]
Your ads reach homeowners
We run Meta campaigns that put you in front of homeowners in your area who are planning a job.
Campaign live
Your area targeted
Enquiries coming in
[ Step 02 · Enquiry ]
A homeowner enquires
They fill in your form with their job, budget and timing.
Job & budget captured
Contact details saved
Sending to your CRM
[ Step 03 · CRM ]
Nothing slips through
Every enquiry lands in your own CRM, tagged and tracked, the second it comes in.
Lead saved
Source tracked
Follow-up triggered
[ Step 04 · Instant reply ]
Answered in seconds
Automated WhatsApp, SMS and email go out the moment they enquire.
WhatsApp sent
SMS sent
Email sent
[ Step 05 · Phone call ]
Every lead gets a real call
A real person from our team rings every lead, fast, while they're still keen.
Call placed
Connected
Qualifying
[ Step 06 · Qualified ]
Only serious buyers get through
We check their area, budget, timing and that they're the decision-maker. Only serious buyers get through.
In your area
Budget fits
Ready to go ahead
[ Step 07 · Booked ]
Booked into your calendar
Straight into your salesperson's diary, confirmed and reminded so they turn up.
Booked in
Confirmed
Reminders sent
[ Step 08 · Sales call ]
You hold the call and close
You sit down with a homeowner who's ready to buy. That's the only time you pay us.
Appointment held
Job won
01 / 08
Scroll to see the next step
04 — Your infrastructureBuilt for you · owned by you
We build your entire sales system. You own it.
Not a few ads. A complete system that big companies pay full teams to run, built from scratch for your business.
Yours to keep
- Your ad account
- Your CRM
- Your automations
- Your leads & data
Layer 01
We create your ad campaigns
Built for your trade and tuned for the most bang for your buck.
- Meta ad campaigns
- Outreach campaigns
- Ads made for your trade
- Tracking & Conversions API
- Constant tweaking for the best results
Layer 02
We reply to every lead instantly
Automated workflows message each lead the second it comes in.
- Lead lands in your CRM
- Instant WhatsApp message
- Instant email
- Automatic follow-up sequence
- Every lead tracked in your pipeline
Layer 03
We call, qualify and book them
Quick outreach from our team, then straight into your calendar.
- Fast call from our team
- Qualified on your rules: area, budget, timing
- Booked into your calendar
- Confirmations & reminders
Your part
You take the call and close
Turn up and sell the job. That's the only part you do, and the only time you pay us.
Layer 04
We retarget and recycle the rest
Leads that don't book get worked again, so the stream never stops.
- Retargeting ads to every lead
- Recycled back into follow-up
- No-show rebooking
- Old-lead reactivation
05 — The mathsWhat it's worth to you
Every appointment is worth thousands. We charge €150.
Pick how many verified appointments we book you over 90 days. Set your job value and close rate. See what it makes you.
Verified appointments FlowBuild books you in 90 days
Out of every 10 appointments you sit, how many do you win?
Paid directly to Meta, not to us.
Work won from 10 verified appointments
€0
0 jobs won at each
Each appointment is worth to you€0
FlowBuild fees€0
Your ad spendpaid to Meta€0
Total investment€0
Return on your investment0×
Work won
Investment
Market analysis · worst, average & best case
Your revenue over 90 days, in three scenarios.
Best · 40Average · 20Worst · 10Your investment
Worst case€010 verified appointments
Average case€020 verified appointments
Best case€040 verified appointments
Worst case
And the worst case is guaranteed.
How it works →
If we haven't hit your worst-case number by day 90, we keep working for up to 60 more days with no extra management fee, until we do.
Example only. Before you sign, we research your market (local demand, Meta reach, your close rate and capacity) and set your real worst, average and best case. FlowBuild fees = €1,000 setup + €150 per attended appointment. Not a guarantee of sales.
06 — The guaranteeZero-risk minimum
Zero-risk minimum
Your minimum is guaranteed. We don't stop until we hit it.
Your worst-case number becomes your guaranteed minimum, in writing, before you sign. Fall short by day 90 and we keep working, with no extra management fee, until we hit it.
The risk of falling short is ours, not yours.
Before
We set your minimum from real market research, not a guess.
Day 90
Hit it? Great. You've had the appointments you were promised.
Short?
We keep running everything. No extra management fee, for up to 60 more days, until we hit it.
07 — Why trust a new offerFounding clients
This is new. That's your advantage.
We're opening this to three founding clients. You get our full attention and pilot pricing. We get a case study.
€0for any appointment that doesn't happen
In writing.A guaranteed minimum, set before you sign.
We say no.If the worst case doesn't beat your investment.
AI systems & sales
Liam
Liam builds the systems behind every lead: CRM, instant replies, follow-up and booking. Before that, he spent years in sales, first selling, then managing sales teams. He knows what a good appointment looks like from the other side of the table.
08 — The offerPilot · first three clients
Everything done for you. Paid on results.
No retainer. No paying for clicks or leads that go nowhere. You pay for appointments that actually happen.
What's included
01
Ads that bring you leads
Meta campaignsCreative for your tradeMore leads for the same spend
02
Instant follow-up
Your own CRMWhatsApp, SMS & emailFollow-up sequences
03
Calls & bookings
Our team qualifiesBooked in your calendarReminders & rebooking
04
Retarget & report
Retargeting adsOld-lead reactivationLive reporting
Always included
Market analysis & forecastGuaranteed minimum, in writingYou own everything we build
One-time setup€1,000The whole system, built for you.
Per attended appointment€150Qualified and held. No-shows are free.
Ad spendYoursPaid straight to Meta. We add no markup.
Apply for a pilot place
3 pilot places
09 — Who we work withBy application only
We don't work with everyone. On purpose.
We fill calendars. We don't fix sales teams. If you can't close, more leads won't save you, and we'll tell you that on the first call.
Who we work with
- A strong sales teamPeople who turn a booked call into a signed job.
- You know your numbersClose rate, job value, margins. Off the top of your head.
- You actually closeWe fill the calendar. Closing is on you.
- Bigger-ticket jobs€5,000+ on average, so every appointment counts.
- Room for more workYou can take on everything we book.
Who we won't work with
- No idea of your close rateIf you don't track it, you can't improve it.
- No-shows on your sideMiss the calls we book and you're wasting buyers who were ready.
- Already at capacityFully booked with no plan to grow? Come back when you are.
- Small, cheap jobsThe numbers have to work for both of us.
- Looking for a magic buttonIt works because you do your part.
Our rule
If our worst case doesn't beat your investment, we'll tell you straight. And we won't take your money.
10 — Getting startedThree steps
Two calls. Then we launch.
Step 01 · Discovery call
We learn your business
Your jobs, prices, close rate, area and capacity.
Step 02 · Your proposal
You see the numbers first
Market research, worst, average and best case, your guaranteed minimum and the full investment.
Step 03 · Launch
Appointments start landing
We aim to go live within 14 days of getting your photos, approvals and access.
11 — Questions
Good to know.
What counts as a qualified appointment?
A homeowner in your area, with the budget and timeframe you set, who is genuinely interested and has booked a consultation with your team.
Do I pay if they don't show up?
No. You only pay the €150 when a qualified appointment actually takes place.
How is my guaranteed minimum set?
From our market research and your own numbers, before you sign. It's based on the worst-case scenario, so it's realistic and written into your agreement.
What happens if you don't hit the minimum?
We keep running the full system for up to 60 more days with no extra management fee until we hit it. Your agreed ad spend continues during that time.
How much should I spend on ads?
We work it out with you in your proposal, based on your area, your jobs and how many appointments you want. You pay Meta directly.
I've never run ads before. Is that a problem?
Not at all. You don't need any existing ad spend. We set up and manage everything.
Do you guarantee sales?
No. We guarantee a minimum number of attended appointments. Closing the job is down to you and your team.
12 — Apply
Apply for one of three pilot places.
Two minutes. Mostly one-tap answers. If it's a fit, you'll book your discovery call straight after.
- We review every application ourselves
- No obligation, no hard sell
- You see the numbers before you spend a cent
Question 1
3 pilot places · by application
We fill your calendar with verified leads.
Book a discovery call. If the numbers work for your business, we'll show you exactly how, before you spend a cent.
Apply for a pilot place